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全球手游市场中国到底排第几名?

文章作者:互联网 发布时间:2015年10月23日 17:38

近日,newzoo基于2015年游戏市场预估利润,发布了前100名国家排名(从高到低))报告,以下是详细排名及收入情况。


1、亚太地区贡献了Top 100中的一半


凭着中国的巨大优势,在Top 100的国家总收入中,来自亚太地区的国家总计贡献了47.2%的份额。


尽管移动游戏在中国发展速度远超PC端游戏,但来自PC游戏的收入依然占据主导地位。Newzoo分析今年中国的端游市场将产生152亿美元收入,占中国游戏市场总收入的68%。



东南亚市场是增长速度最快的市场,主要原因在于移动游戏在今年在该地区的蓬勃发展。泰国是东南亚市场的最大赢家,2015年预计产生3.38亿美元的游戏收入,同比增长42.2%,这也让泰国升至全球游戏收入第23位。印度尼西亚市场也同泰国市场一样一片火热,今年将产生3.13亿美元的游戏收入,同比增长52%,全球排名中仅次于泰国。


Newzoo预测,东南亚市场如果继续保持这样的发展速度,2016年在Top 20中看到一个东南亚国家也并不是一件让人惊讶的事。


2、印度闯入Top 20


在Top 20的国家中,最值得关注的是印度,较上年排名,印度上升了5位成为世界第18大游戏市场。


在2015年,印度将有1.59亿用户,产生共计4.28亿美元的游戏收入,同比增长62%。在移动游戏的带领下,印度将在2018年突破十亿美元的游戏收入。



事实证明,印度的消费水平正在飞速增长,是全球增长速度最快的游戏市场之一。目前已经有越来越多的公司将注意力放到了印度市场,尤其是Google和苹果,最近已经降低了App以及App内购在印度的最低价格。


3、增长中的国家赶超西欧


德国是西欧最大的游戏市场,以电视和主机游戏为主,2015年将产生37亿美元的游戏收入。


整个西欧的游戏市场今年将达到156亿美元,虽然较去年增长了1.9%看上去比较稳定,但在东南亚、拉美、中东以及非洲的一些增长较快的地区的冲击下,个别国家正在丢失他们Top 100的地位。荷兰,比利时以及挪威所占有的市场份额都出现了一定程度的下降。


在2015年,墨西哥将成为世界第13大游戏市场,随着西欧一些国家的排名持续下降,阿根廷和哥伦比亚或许会趁势追上去。巴西凭着15亿美元的游戏收入仍然在拉美地区占据了主导地位。


在中东和非洲,土耳其、沙特阿拉伯以及伊朗也将有可能取代西欧某些国家的位置。


收入排名国家排名国家人口互联网用户总收入(美元)


1ChinaAsia1,401,587,000740,038,00022,227,194,000


2United States of AmericaNorth America325,128,000290,534,00021,962,491,000


3JapanAsia126,818,000115,975,00012,328,860,000


4South KoreaAsia49,750,00041,735,0004,022,366,000


5GermanyWestern Europe82,562,00072,828,0003,654,669,000


6United KingdomWestern Europe63,844,00059,126,0003,533,493,000


7FranceWestern Europe64,983,00055,723,0002,460,172,000


8CanadaNorth America35,871,00031,610,0001,811,271,000


9SpainWestern Europe47,199,00037,377,0001,564,223,000


10ItalyWestern Europe61,142,00040,024,0001,505,800,000


11BrazilLatin America203,657,000125,453,0001,458,902,000


12Russian FederationEastern Europe142,098,000103,050,0001,262,405,000


13MexicoLatin America125,236,00056,757,0001,195,456,000


14AustraliaOceania23,923,00020,469,0001,171,715,000


15TaiwanAsia23,768,00020,438,000767,272,000


16TurkeyMiddle East - Africa76,691,00040,293,000464,313,000


17NetherlandsWestern Europe16,844,00015,778,000463,972,000


18IndiaAsia1,282,390,000268,020,000428,265,000


19PolandEastern Europe38,222,00026,889,000407,947,000


20SwitzerlandWestern Europe8,239,0007,222,000351,210,000


21SwedenWestern Europe9,694,0009,017,000345,745,000


22ArgentinaLatin America42,155,00028,960,000338,192,000


23ThailandAsia67,401,00027,526,000337,520,000


24MalaysiaAsia30,651,00021,916,000334,994,000


25IndonesiaAsia255,709,00056,614,000312,786,000


26AustriaWestern Europe8,558,0007,017,000295,116,000


27Saudi ArabiaMiddle East - Africa29,898,00020,002,000291,872,000


28BelgiumWestern Europe11,183,0009,822,000270,032,000


29NorwayWestern Europe5,143,0004,978,000268,128,000


30SingaporeSingapore5,619,0004,720,000245,439,000


31ColombiaLatin America49,529,00028,019,000234,837,000


32DenmarkWestern Europe5,662,0005,491,000225,388,000


33PortugalWestern Europe10,610,0007,171,000221,188,000


34VietnamAsia93,387,00048,851,000216,345,000


35FinlandWestern Europe5,461,0005,099,000196,457,000


36IranMiddle East - Africa79,476,00038,745,000194,003,000


37IrelandWestern Europe4,727,0003,835,000175,987,000


38China, Hong Kong SARAsia7,314,0005,479,000173,269,000


39NigeriaMiddle East - Africa183,523,00086,917,000171,643,000


40ChileLatin America17,924,00014,017,000170,081,000


41VenezuelaLatin America31,293,00018,494,000169,910,000


42PhilippinesAsia101,803,00044,478,000162,423,000


43United Arab EmiratesMiddle East - Africa9,577,0008,753,000159,046,000


44RomaniaEastern Europe21,579,00012,749,000143,783,000


45UkraineEastern Europe44,646,00020,448,000143,616,000


46New ZealandOceania4,596,0003,976,000138,775,000


47Czech RepublicEastern Europe10,777,0008,698,000129,495,000


48KazakhstanEastern Europe16,770,0009,355,000116,926,000


49PakistanAsia188,144,00031,420,000115,814,000


50South AfricaMiddle East - Africa53,491,00028,885,000110,986,000


51HungaryEastern Europe9,911,0007,891,000103,200,000


52PeruLatin America31,161,00012,838,00099,137,000


53GreeceEastern Europe11,126,0007,405,00096,064,000


54EgyptMiddle East - Africa84,706,00028,800,00095,817,000


55QatarMiddle East - Africa2,351,0002,198,00078,577,000


56SlovakiaEastern Europe5,458,0004,529,00064,309,000


57BelarusEastern Europe9,260,0005,914,00061,080,000


58BangladeshAsia160,411,00020,372,00060,886,000


59KuwaitMiddle East - Africa3,583,0002,892,00055,055,000


60IsraelMiddle East - Africa7,920,0005,896,00054,782,000


61EcuadorLatin America16,226,0007,406,00054,607,000


62Dominican RepublicLatin America10,652,0005,673,00049,680,000


63MoroccoMiddle East - Africa33,955,00019,558,00049,089,000


64SerbiaEastern Europe9,424,0005,513,00049,033,000


65Sri LankaAsia21,612,0006,419,00045,188,000


66BulgariaEastern Europe7,113,0004,120,00043,432,000


67OmanMiddle East - Africa4,158,0003,231,00039,550,000


68LuxembourgWestern Europe543,000519,00037,867,000


69CroatiaEastern Europe4,255,0002,995,00034,411,000


70AlgeriaMiddle East - Africa40,633,0007,997,00032,783,000


71AzerbaijanMiddle East - Africa9,613,0006,085,00031,991,000


72LithuaniaEastern Europe2,999,0002,273,00031,314,000


73UzbekistanMiddle East - Africa29,710,00014,528,00027,975,000


74GuatemalaLatin America16,255,0004,405,00026,645,000


75KenyaMiddle East - Africa46,749,00022,346,00026,638,000


76UruguayLatin America3,430,0002,237,00025,564,000


77Puerto RicoLatin America3,680,0003,079,00025,398,000


78BoliviaLatin America11,025,0004,412,00024,484,000


79Costa RicaLatin America5,002,0002,671,00023,954,000


80ParaguayLatin America7,033,0003,453,00022,148,000


81SloveniaEastern Europe2,079,0001,509,00022,138,000


82LebanonMiddle East - Africa5,054,0004,028,00021,074,000


83IraqMiddle East - Africa35,767,0004,793,00020,860,000


84PanamaLatin America3,988,0001,827,00020,026,000


85LatviaEastern Europe2,031,0001,552,00019,547,000


86Bosnia and HerzegovinaEastern Europe3,820,0002,475,00019,228,000


87CubaLatin America11,249,0003,607,00018,626,000


88TunisiaMiddle East - Africa11,235,0005,451,00018,409,000


89BahrainMiddle East - Africa1,360,0001,251,00017,123,000


90AlbaniaEastern Europe3,197,0001,921,00015,992,000


91EstoniaEastern Europe1,280,0001,140,00015,948,000


92SudanMiddle East - Africa39,613,00010,529,00015,665,000


93El SalvadorLatin America6,426,0002,332,00014,618,000


94TFYR MacedoniaEastern Europe2,109,0001,541,00013,893,000


95IcelandWestern Europe337,000332,00013,801,000


96Brunei DarussalamAsia429,000312,00013,526,000


97JordanMiddle East - Africa7,690,0003,614,00012,890,000


98CyprusEastern Europe1,165,000853,00012,558,000


99AngolaMiddle East - Africa22,820,0005,344,00012,250,000


100NepalAsia28,441,0005,000,00011,856,000


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