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暴雪网易《全民魔兽》侵权及不正当竞争案胜诉声明

文章作者:互联网 发布时间:2016年09月08日 14:32

各位媒体朋友,


该案件最终的公正判罚,印证了我们一直以来的信念:当我们全情投入地开发创意内容,并收获了热情拥趸的支持以后,我们就应该尽全力避免它们被盗用滥用。由于我们两家的业务都基于创意内容,我们很荣幸也有义务为我们的玩家与员工们保护这些内容的完整及真实性。今后我们也将继续尽全力保护我们的知识产权,以对抗任何企求凭借我们的内容不当获利的图谋。


二零一六年八月,广州知识产权法院就暴雪娱乐有限公司(以下简称“暴雪娱乐”)及上海网之易网络科技发展有限公司以下简称“网易”,合称“原告”)诉成都七游科技有限公司(以下简称“七游”)、北京分播时代网络科技有限公司(以下简称“分播时代”)、广州市动景计算机科技有限公司(以下简称“动景”)侵害著作权及不正当竞争案做出判决。暴雪娱乐及网易胜诉。


在二零一五年三月准予暴雪娱乐与网易的诉中禁令申请后【关于诉中禁令的报道请点击】,广州知识产权法院对案件进行了进一步审理,判令如下:


1.七游、分播时代立即停止侵害两原告著作权的行为以及不正当竞争行为;


2. 七游、分播时代停止运营、向公众提供被诉侵权游戏,动景停止传播被诉侵权游戏;


3. 分播时代在其官网及另一家指定游戏网站刊登公开声明,向暴雪娱乐及网易道歉并消除不利影响;


4. 七游、分播时代、动景向暴雪娱乐、网易赔偿经济损失人民币共计六百万元。


广州知识产权法院在判决中认定:


1.暴雪娱乐制作的《魔兽世界》系列游戏属知名网络游戏,其中的人物、怪兽形象、装备图案和副本地图构成著作权作品,由暴雪娱乐享有相关著作权。七游、分播时代未经暴雪娱乐许可,开发、运营、向公众提供与暴雪娱乐的作品实质性近似的《全民魔兽:决战德拉诺》(原名《酋长萨尔:魔兽远征》)游戏,构成侵害著作权。


2. 《魔兽世界》系列游戏属于知名服务,七游、分播时代在被诉侵权游戏中擅自使用知名服务《魔兽世界》的特有名称“魔兽世界德拉诺之王”以及游戏标题界面、登陆界面、人物创建界面等特有装潢,构成不正当竞争。


3. 《魔兽世界》系列游戏中的萨尔、加尔鲁什?地狱咆哮、泰兰德?语风、玛法里奥?怒风、吉安娜?普罗德摩尔、伊利丹?怒风等游戏人物具有很高的知名度,与游戏及周边商品结合起来可以激发消费需求,为暴雪娱乐带来商业回报和竞争优势。七游、分播时代在被诉侵权游戏中使用了与上述知名角色相似的名称,企图将该游戏与暴雪的知名原创游戏建立联系,导致玩家的混淆误认,构成不正当竞争。


4. 分播时代在其官方网站、官方微信、官方微博以及第三方网站上使用了被诉侵权游戏是一款魔兽手游、最魔兽手游、指尖上的魔兽、是正统魔兽传承等宣传用语,构成虚假宣传。


5. 动景对被诉侵权游戏在其运营的九游平台上的传播未尽到合理注意义务,构成帮助侵权。


暴雪娱乐与网易感谢广州知识产权法院依法审理本案,相信包括本案在内的成功维权案例将有力地保护国内的创新环境,鼓舞并推动包括游戏产业在内的文化创意事业的进一步发展。同时,暴雪娱乐与网易也感谢大家一直以来的关注与支持,并将继续以优质精良的游戏作品回馈中国的玩家。


Statement


Dear friends in the media/press, Blizzard and NetEase want to share some recent news with you regarding the outcome of a court case that we feel has significant bearing on the issue of copyright protection in China. The positive result of this case, discussed in formal detail below, validates our belief that when you develop something creative, and believe in it, and form a passionate community around it, you should do everything you can to protect it from false representation and misuse. As two companies whose business is based on creative content, we're obligated and honored to defend the integrity and authenticity of that content for our employees and players--and we will continue to do so aggressively whenever others seek to exploit our content for their own gain.


In August 2016, the Guangzhou Intellectual Property Court delivered its verdict in favor of Blizzard Entertainment and NetEase (collectively, the “Plaintiffs”) in their copyright infringement and unfair competition lawsuit against Chengdu Qiyou Technology Co., Ltd. (”Seven Games”), Beijing Fenbo Times Internet Technology Co., Ltd. (“Rekoo”) and Guangzhou Dongjing Computer Technology Co., Ltd. (”UCWeb”).


As previously announced (please see here), in March 2015, the Guangzhou Intellectual Property Court granted an interim injunction in the case prohibiting reproduction, distribution and online dissemination of the game titled “Everyone WarCraft: War of Draenor” (formerly known as “Chieftain Thrall: The expedition of WarCraft”).


Following further proceedings and a trial in the case, the Guangzhou Intellectual Property Court has made the following rulings in its verdict:


1.Seven Games and Rekoo shall immediately stop their infringement on the copyrights of the plaintiffs and their unfair competition activities;


2. Seven Games and Rekoo shall cease the operation and public distribution of the disputed game, and UCWeb shall cease dissemination of the disputed game;


3. Rekoo shall make a public statement on its official website and on a designated game media website to apologize to Blizzard Entertainment and NetEase and to eliminate any adverse effect;


4. Seven Games, Rekoo and UCWeb shall compensate to Blizzard Entertainment and NetEase for economic losses in the aggregate amount of CNY6,000,000 (six million Yuan Renminbi).


The Court further held in its verdict the following:


1.The “World of Warcraft” series of games developed by Blizzard Entertainment are established online games whose characters, monster images, equipment icons and expansion maps are the products of copyright with the ownership held by Blizzard Entertainment. Without any permission of Blizzard Entertainment, Seven Games and Rekoo developed, operated and distributed to the public the disputed game, which is substantially similar to the product of Blizzard Entertainment, and which shall be deemed as an infringement of Blizzard Entertainment’s copyright.


2. The “World of Warcraft” series of games are established services. In the disputed game, Seven Games and Rekoo have used without permission the unique elements of “World of Warcraft” including the title “World of Warcraft: Warlords of Draenor” and the decorations of game title, logon interface, character creation interface, etc. Such uses are deemed as unfair competition.


3. The in-game characters from the “World of Warcraft” series of games such as Thrall, Garrosh Hellscream, Tyrande Whisperwind, Malfurion Stormrage, Jaina Proudmoore, Illidan Stormrage, etc. are highly recognized characters that drive demand when used in games and related commodities, and offer commercial return and competitive advantages to Blizzard Entertainment. Seven Games and Rekoo have used the names and names similar to these recognized characters in the disputed game with the intention of associating them with Blizzard’s recognized original game, which may easily cause confusion to gamers and constitutes unfair competition.


4. Rekoo has used the promotional words and phrases such as Warcraft mobile game, the most Warcraft mobile game, Warcraft on tips of fingers, heritage of Warcraft, etc. on its official website, official WeChat, official Weibo as well as the third-party websites, which shall be deemed as false and misleading advertising.


5. UCWeb has failed to exercise reasonable care in its dissemination of the disputed game 9You website, which constitutes contributory infringement.


Blizzard Entertainment and NetEase thank the Guangzhou Intellectual Property Court for the judgment according to law. The Plaintiffs believe that the success of this lawsuit will strongly protect the environment for originality and creativity in China, and encourage and promote further development of cultural and creative industries including the game sector. In the meantime, Blizzard Entertainment and NetEase also thank all of you for your long time attention and support, and will continue present our Chinese gamers with the very best game products.


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